Kosmos Tennis
Kosmos Tennis is a subsidiary of Kosmos focused on the development and organisation of global tennis events. In 2018, they signed a 25-year agreement with the International Tennis Federation to organise and develop the Davis Cup, the world's largest international tennis competition born in 1900.
The agreement between Kosmos and the ITF brought about a change in the competition format to become the 'World Cup' of tennis, reaching a larger number of fans and being more attractive to brands. Currently, the competition has a group stage in four different venues with the 16 best countries in the world and a final stage with the best eight. The aim of the teams and players is to lift the trophy in November.
2019 saw the debut of a new format, the Davis Cup Finals, with 18 teams from the qualifying phase, as well as the four semi-finalists from the previous edition and two guests. For seven days, the Caja Mágica witnessed an intense group stage followed by the quarter-finals, semi-finals and the grand final that saw Spain triumph over Canada.
After the 2020 edition could not be held due to Covid-19, the Davis Cup Finals returned in 2021 stronger than ever with an 18-team multi-site format that saw Madrid, Innsbruck and Turin play host. Over the course of 11 days, fans from three different locations were able to share their enjoyment of the Davis Cup. The final was held once again in Madrid, as fans in the Madrid Arena witnessed the Russian Tennis Federation see gold following the final against Croatia.
In 2022, changes began, and we saw the evolution of the competition's format. Six groups were reduced to four, from 18 to 16 teams and stretched across four venues rather than three: Bologna, Valencia, Hamburg and Glasgow. In addition, the Group Phase was separated from the 'Final 8', which will take place in Malaga from 22 to 27 November and will see Italy, the United States, Germany, Canada, Australia, the Netherlands, Croatia and Spain all fight to become world champions.
